As climate change becomes increasingly apparent and environmental awareness grows, green tourism is emerging as a new trend beloved by young travelers and the broader travel community. Vacations are no longer just about relaxing or snapping Instagram-worthy shots. Today’s tourists seek meaningful journeys — where they not only explore natural beauty but also contribute to environmental protection.
In Vietnam, Mui Ne (Binh Thuan) — one of the country’s most famous coastal destinations — is becoming a shining example on the map of sustainable tourism. With its unspoiled beaches, rolling sand dunes, and unique ecosystems, this region is not only a magnet for travelers but also an ideal setting for launching sustainable travel models.
When Travel Becomes an Act of Environmental Responsibility
On April 29, 2025, a cleanup event titled “Travel with Purpose: Community Bonding & Environmental Action” was held at Ông Địa Rock Beach — one of Mui Ne’s most iconic check-in spots — organized by Muine Express. Known for its striking natural landscape, Ông Địa Rock Beach also faces recurring pollution caused by tourism. In just a few hours that morning, more than 50 large and small bags of trash were collected, sorted, and properly handled.
Mr. Lê Văn Tùng, a representative of the organizing company, shared:
“Travel is not just about enjoyment — it’s about responsibility. We hope everyone who leaves here brings along a message: love nature, and take action for it — starting with the smallest things.”
Green Tourism – Tree Planting Tourism: Sowing Seeds of Hope for the Future
Beyond beach cleanups, Muine Express is now pioneering a new model: coastal tree planting tourism — a meaningful activity with deep environmental and community value. In the near future, tree planting programs will be rolled out in the sand dune areas of Mũi Né, in close cooperation with local authorities.
This initiative opens the door for businesses to support sustainable tourism while embedding their own messages in tangible actions — planting casuarina trees, beach almonds, cactus, or native coastal plants known for their resilience in harsh climates. Muine Express provides full-service coordination for organizations, turning each outing into a memorable and meaningful experience.
More than just restoring green to dry, sandy slopes, tree planting also plants a seed of environmental responsibility in the hearts of travelers — especially the younger generation. As Bình Thuận’s coastal ecosystem faces increasing pressure from climate change and urbanization, every sapling planted today represents a promise for a cleaner, greener, and more sustainable tourism future.
Green Travel Is More Than a Trend
The growing green tourism movement in Mũi Né proves that travel can be a bridge between people and nature — where even the smallest actions can lead to big change. It’s not just about where you go, but what you give back. It’s not just a trip — it’s a journey with meaning, for you and for the next generation.
If you’re looking for a getaway that’s not just beautiful in photos, but beautiful in purpose, try Mũi Né — where sunshine, sea breeze, and green-hearted travelers come together to write a new chapter for Vietnamese tourism.
A Shared Responsibility
However, for green tourism to truly become a way of life, it can’t rely solely on travel companies or government efforts. Every traveler needs to shift their mindset and habits: reduce single-use plastic, bring a reusable water bottle, avoid littering, and choose eco-friendly tours and accommodations.
Mr. Trọng Khang — a tourist from Ho Chi Minh City who joined the cleanup event on April 29 — shared:
“At first, I thought it’d just be a fun experience. But once I started picking up trash piece by piece, I really felt for the environment. From now on, every trip I take will include action, not just relaxation.”
A Small Start, A Big Impact
From small acts like a morning of beach cleaning or planting a single tree, to long-term commitments from travel companies — all are contributing to a new identity for Mũi Né: beautiful, green, and unforgettable.
And maybe, as you leave Mũi Né with sandy hands from collecting litter but a heart full of love, you’ll realize that the true beauty of a trip isn’t in the perfect photo — but in the lasting impact you leave on the place you visited.
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